Markets for managers

Markets for Managers helps managers to see markets in a new light, to appreciate how they operate, and to reflect on their results. This important resource shows not only how markets operate but why they are remarkable complishments of human interaction. Written in a highly accessible style, Markets for Managers incorporates a diverse and applied perspective in economics and deals in a comprehensive manner with micro– and macroeconomics from a global perspective. Written by Prof. Anthony J. Evans, the book brings to life the major contributions in economics, and some of the most important debates surrounding the topic. This valuable resource offers an understanding of how markets work in the real world, and includes insights on how they fail. Most importantly, Markets for Managers contains information on how managers can employ markets as a management tool – both in terms of internalising the insights into their everyday routines, and in terms of adopting processes that can be applied across the organisation. Evans shows how markets generate social prosperity and how managers can use markets – and the principles on which they rest – to generate value. The book covers the key foundations of economic analysis and shows how to apply them to specific concepts such as economic value added, price discrimination, and valuebased pricing. Markets for Managers encompasses the bigger economic picture and includes biographies of famous economists, refers to the seminal books and articles, and highlights the key moments in economic history. Evans offers examples of market failure, such as monopolies, asymmetric information and behavioural anomalies, and explains why these failures can in fact strengthen the case for markets. Managers, financial professionals, and researchers will find Markets for Managers to be a substantial yet approachable guide that fills in some of the holes, and stretches out a broad and serious look at the discipline of economics.