By Dr Frank Shostak
By some commentators, cost cutting by companies in order to protect profits can in fact set in motion an economic slump. It is held that if everyone tries to cut costs and save more, demand for goods and services from retrenched workers weakens, and as a result corporate revenues and profits come under pressure. This, in turn, sets in motion new layoffs, and this again eats into revenues and makes profits disappear. Economists call this “the corporate paradox of thrift.”
On this logic if everyone tries to cut costs and save more, then no one eventually saves more. Therefore, if every company decides to cut costs, this ultimately is going to hurt revenues and hence profits.
The conclusion, then, is that, collectively, it is impossible to lift profits through cost cutting. On the contrary, it will lead to an economic slump. One solution advocated is that by means of easy monetary policy, the central bank should counter the negative side effects of cost cutting.
The corporate “paradox of thrift” follows the famous Keynesian “paradox of thrift,” which asserts that if individuals in the economy as a whole try to increase aggregate savings, not only will it not succeed but in fact may also lower aggregate output, income, and employment. This is because increased savings at a given level of aggregate income means decreased consumption.
As a result, with a fall in aggregate income, people will find it much harder to save, and this thus implies that aggregate savings in the economy will decline because people have decided to save more. According to Keynes: “Every such attempt to save more by reducing consumption will so affect incomes that the attempt necessarily defeats itself.”[1]
On this way of thinking, while saving may pave the road to riches for an individual, if the nation as a whole decides to save more, the result may be poverty for all.[2]
To be successful, businesses must abide by consumer’s demand
As a rule, a businessman that wants to be successful in his business must stay on guard as far as consumers’ demands are concerned. Therefore, whenever he observes a growing demand, he is likely to respond to this by lifting the production of goods. This means that a businessman in order to secure higher profits is likely to increase his demand for the various factors of production to accommodate the rising demand.
Conversely, when demand is slowing down the businessman’s production of goods is likely to follow suit. Consequently, to protect his profits the businessman is likely to reduce his demand for the various factors of production in line with the decline in the production of goods.
Note that a major factor behind businesses embarking on a cost cutting is the emerging economic slowdown. This means that businesses are simply responding to the slowdown they do not cause the slowdown. What is it then that sets in motion the economic slowdown that causes businesses to react to it?
The central bank monetary policies the key cause for boom-bust cycles
We suggest that the systematic intervention of the central bank sets the platform for the recurrent boom-bust cycles. For instance, when the economy is perceived as not expanding quickly enough the central bank loosens its monetary stance. This in turn gives rise to various bubble activities – an economic boom emerges.
The economic boom is in fact a massive misallocation of resources. This is because businesses on account of the artificially lowered interest rates by the central bank decide to undertake various capital projects that prior to the easy monetary policy were not considered viable.
Once the boom is perceived as being too strong, the central bank tightens its monetary stance. This undermines various capital projects and various bubble activities that emerged on the back of previous loose monetary policy – an economic bust is now set in motion.
Once the slump becomes too “painful”, the central bank loosens its monetary stance – setting in motion new economic boom. Therefore, the process of systematic intervention by the central bank generates new booms that follow by a bust.[3]
Is an increase in savings bad for economic activity?
According to the popular way of thinking, savings are seen as a leakage that weakens the flow of spending, thereby weakening overall economic growth. We suggest that this might not be so.
When a baker produces ten loaves of bread and consumes one loaf, his saving is nine loaves of bread. The baker may decide to do several things with his saved bread. He could use the saved bread to sustain himself over the coming week; he could exchange some of the bread for other consumer goods; or he could exchange it for various parts that will enhance his oven.
Observe that at no time has his saved bread caused a “leakage” and, hence, a fall in economic activity. On the contrary, saving is exactly what sustains economic activity.
When the baker exchanges his bread for shoes or shirts, he enhances his well-being and enhances the well-being of the shoemaker and the shirt producer. It is his saved bread that sustains the shoemaker and the shirt producer, enabling them to continue in their production of shoes and shirts.
Furthermore, if the baker decides to exchange his bread for say parts or machinery that improve his oven, the baker’s productivity increases and his production of bread follows suit. This, in turn, enables the baker to save more and acquire a greater variety of goods and services.
Now, if everyone were to decide to raise their level of savings, i.e., to raise the amount of final consumer goods supplied to the market, how could this lower the pace of economic activity? We suggest that a greater production of goods would only support a greater demand for goods. After all, when a baker produces bread, he is not producing everything for his personal consumption. Most of the bread that he is producing is exchanged for other goods and services that he needs. Hence, his production enables him to acquire other goods and services.
Introducing money
The introduction of money does not alter what we have said so far. Now a producer of a consumer good exchanges his saved goods for money. Note that by exchanging his savings for money he has supplied the other producer with his saved goods.
Observe that the money received by the producer is fully backed by his unconsumed production.
Whenever people acquire capital goods such as machinery they transfer money to the individuals who are employed in the making of the machinery. With money, the machinery maker can choose to exchange it not only for consumer goods but also for various services. The service provider who receives the money could in turn exchange it for consumer goods and services to support his life and well-being.
Without the medium of exchange i.e. money, no market economy and hence no division of labour could take place. Note however that money is not the means of payment but the means of exchange. Individuals pay with goods and services they produce – they do not pay with money. Money only helps to facilitate payments. Money enables the goods of one specialist to be exchanged for the goods of another specialist.
By means of money, an individual can channel savings i.e. unconsumed consumer goods to other individuals, which in turn permits the widening of the process of wealth generation.
Despite its importance as the medium of exchange according to Rothbard,
Money, per se, cannot be consumed and cannot be used directly as a producers’ good in the productive process. Money per se is therefore unproductive; it is dead stock and produces nothing[4].
Again, money’s main job is simply to fulfil the role of the medium of exchange. Money does not sustain or fund real economic activity.
Why cost cutting is good for the economy
If a company trims costs in order to make a profit, what is wrong with this? By making the transition from a loss to a profit, the company in fact makes more efficient use of its resources. The use of its resources now generates a positive return, i.e., the company has created real wealth.
According to Mises,
The only goal of all production activities is to employ the factors of production in such a way that they render the highest possible output. The smaller the input required for the production of an article becomes, the more of the scarce factors of production is left for the production of other articles.[5]
Consider a farmer who plants ten seeds and harvests only five seeds. Obviously, he cannot continue with this practice for long before he eventually runs out of seeds. Consequently, he will be faced with the threat of starvation. Hence, the farmer is forced to alter his conduct, i.e., to find better land or acquire a better way of planting his seeds.
So why would a change that generates a surplus be bad? With a greater crop, the farmer could improve his well-being and also increase his savings, thus giving rise to a much greater future crop, all other things being equal.
The crux of the matter remains the same in that profit adds to real wealth and hence raises the living standards of individuals in the economy.
What about all the workers that were made redundant? Surely, their incomes are likely to fall and this is going to weaken the demand for goods and services. A general rise in profits because of cost cutting lifts the overall real wealth in an economy. This we suggest generates growing employment opportunities. In a market economy, retrenched workers would have to adjust to new conditions and find jobs elsewhere; they would have to find jobs that contribute to the wealth generation.
Conclusion
We suggest that cost cutting by companies is an essential element in correcting previous erroneous decisions in order to be able to return to a situation where real wealth can be generated again. As a rule, cost cutting takes place in response to an emerging economic slowdown. Hence, it does not set in motion the economic slowdown as popular thinking has it.
The suggestion by some commentators that the central bank must stimulate demand to keep economic activity “going” by means of monetary pumping to counter companies’ costs cutting is, in fact, a recipe for economic disaster. We hold that the central bank monetary policies are the key cause behind the menace of boom-bust cycles.
[1] John Maynard Keynes, The General Theory of Employment, Interest and Money, MacMillan & Co Ltd, 1964, p.84.
[2] William J. Baumol and Alan S. Blinder, Economics,HBJ Second Edition, p.187.
[3] Ludwig von Mises – Human Action 4th revised edition p 538 -575.
[4] Murray N. Rothbard, Man, Economy and State (Los Angeles: Nash Publishing, 1970), p.670.
[5] Ludwig von Mises, Planning for Freedom, Libertarian Press, p.121.
